The boom in social media has provided an extremely useful tool for legal firms to connect with clients and future clients.
The use of Facebook, LinkedIn, Twitter and other sites has given firms, such as London and Surrey-based Mackrell Turner Garrett, the opportunity to develop awareness of their brand and services offered.
Mackrell Turner Garrett utilises Facebook, Twitter and LinkedIn to keep clients and future clients updated about interesting stories and view points from the firm and the legal sphere, and updates regarding services.
Social media is fast becoming the dominant form of communication and marketing, which the firm is harnessing to its full potential.
Nigel Rowley, managing partner at the firm, said: “We have used social media to increase the awareness of our firm across the globe, including our links with Mackrell International, the international network of 4500 lawyers across the world.
“The use of social media, the number of twitter followers and “likes” on Facebook helps to enhance our profile, as well as allowing us to gain prospective clients and engage with current clients.
“It is an important, and cost effective, communication tool between the firm and members of the public.
“The use of social media is also an important marketing strategy for the firm, enabling us to target specific clients, promote certain niche services, and increase relevant traffic to our website.
“It helps improve favourable perceptions of the firm, while also increasing search engine optimisation by virtue of social media bookmarking.”
Nigel says that social media will likely overtake traditional forms of communication in future and law firms should be prepared for this.
“Social media will become the key channel of communication for law firms and many other businesses in the future,” said Nigel.
“People will expect to be able to contact their lawyer via Twitter and Facebook, and expect quick responses.
“As a firm we have concentrated on pulling our social media strategy together to cope with these changes.
“While many companies have been sceptical about it’s influence, we believe it is an essential part of our communication strategy.”