Two solicitors at London and Surrey-based law firm Mackrell Turner Garrett are to lead an in-depth breakout session on the importance of managing social media use and access for luxury brands.

Donna Martin, employment solicitor, and Maung Aye, senior associate in the firm’s corporate department, are to address delegates at the 2014 Luxury Law Summit.

Organised by the Global Legal Post and the International New York Times, and held at The Savoy in London from May 21-22, the Luxury Law Summit brings together hundreds of luxury business leaders to debate the key issues impacting on luxury brand development and retail.

Mackrell Turner Garrett’s breakout session is taking place on Thursday, 22 May and is entitled “When a pin or post becomes a tweet too far — social media damage limitation.”

Donna and Maung will talk about the important of protecting “the brand” online when building a social media presence, and the importance of implementing social media policies.

“Recent examples have shown us how important it is to protect the brand on social media,” said Donna.

“Luxury brands need to be aware of the potential damage to brand reputation through misuse of sites such Twitter and Facebook by employees who have access to company social media accounts.

“Executives need to understand who has access to accounts, and ensure employees know what they can and can’t say on social media.

“We will be highlighting the legalities of social media, and how employers can put in place the right policies to ensure that luxury brands are protected.”

The breakout session will also hear from Pete Norman, SkyNews Online Business News Editor, who will discuss how the media pick up on good/bad use of social media and the implications for luxury brands.

For more information on the Luxury Law Summit, visit www.luxurylawsummit.com