Chris Lane is Head of Business Development and Marketing at Mackrell.Solicitors and works closely with the Partners to promote the firm and help it continue to grow.
Chris started his career in the legal sector in 1995 as a clerk at a Barristers Chambers, but has been focused on practice management, business development and marketing since 2007.
He is a member of the Chartered Institute of Marketing and the Institute of Leadership Management.
Chris’ experience to date includes working with Barristers Chambers (including The 36 Group, 7 Bedford Row, East Anglian Chambers and 24 Old Buildings) to deliver a variety of business development and marketing services.
He has assisted with conducting market research, designing and implementing sector specific business plans and budgets, as well as consulting with the BBC, online broadcast entities and radio channels regarding promotional opportunities and event participation.
Chris is also responsible for co-ordinating and running client facing networking events and deals with clients’ feedback, ensuring that the firm learns from its client’s opinions and recommendations.
He is also responsible for the firm’s successful social media and marketing activities, helping to guide the marketing team by creating forward-thinking campaigns.