Early Professional

This stage of our Athlete Journey applies to professional athletes who are beginning to cement themselves in their sport and who are beginning to build commercial value in their name and image.

Athletes at this stage are looking to continue to improve professionally but also build commercial opportunities and begin to benefit from the increase in income they are receiving. We regularly advise athletes on what images rights are, how they can capitalise and utilise their image via an image rights structure and how that structure works. Equally, athletes at this stage of their journey need to be aware of the potential risks of entering into sponsorship and endorsements deals.

Please see the content below which gives guidance on some of the key decisions and legal issues faced by athletes during this stage of their career.

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