Sports Law

We are well-connected within the sports network and often assist our clients in developing their own ‘off the pitch’ team of advisers to ensure they receive a comprehensive range of expertise.

It is often the case that athletes do not receive the right professional advice or have access to advisors who have sport-sector expertise.

As a result, we have co-presented to Premier League players, developed a partnership with UCFB to offer a sports law clinic and actively engage with other professional bodies to promote the value of professional advice in the sector.

We regularly assist domestic and international footballers, agencies, clubs and brands with:

  • Player contracts
  • Player-agent representation agreements
  • Player transfer-related agreements
  • Intermediary agreements and mandates
  • Image rights structures and related agreements
  • Sponsorship and endorsement agreements
  • Commercial partnerships
  • Kit-supply contracts

Recent examples of our work include:

We acted for a number of high-profile Premier League players in structuring their image rights and related-commercial agreements.

We advised and assisted a global sports agency on their player-intermediary representation agreements, including other related agreements, to assist the agency in securing their top talent on a global basis.

We advised and negotiated a global brand ambassador agreement with a high-profile Premier League player on behalf of a drinks brand.

We work with professional boxers, mixed-martial art fighters, promoters and managers on:

  • Boxing promotional contracts
  • Boxing management agreements
  • Sponsorship and endorsement agreements

Recent examples of our work include:

We advised and negotiated a global boxing promotional agreement for a professional boxer with one of the world’s leading boxing promoters.

We negotiated a boxing management agreement for a professional boxer with an elite athlete management agency.

We negotiated and advised a global commercial endorsement opportunity for a high-profile MMA fighter.

We work with domestic and international eSports athletes, teams and commercial sponsors on:

  • eSports player contracts
  • eSports-agent representation agreements
  • eSports consultancy arrangements
  • Sponsorship and endorsement agreements
  • Commercial partnerships

Recent examples of our work include:

We negotiated and advised on an eSports talent representation agreement for two eSports athletes with a global eSports agency.

We advised an eSports athlete on a consultancy agreement with an eSports team participating in the League of Legends Championship Series.

We assisted and advised an eSports agency on the legal documentation required to develop their talent acquisition arm together with securing their commercial partners for the benefit of their athletes.

We work with professional golfers and golf management agencies on:

  • Image rights structures
  • Brand protection
  • Sponsorship and endorsement agreements
  • Management agreements

Recent examples of our work include:

We advised a golf talent agency on various international commercial and representation agreements.

We assisted a well-known Ladies European Tour professional golfer with a commercial dispute.

We work with professional cricketers on:

  • Image rights structures
  • Playing contracts with clubs
  • Sponsorship and endorsement agreements
  • Commercial partnerships

Recent examples of our work include:

We prepared and advised on an image rights structure for an England international cricketer.

We advised on and prepared a range of commercial agreements and playing contracts for a former England international cricketer.

Negotiated and advised on an ambassador agreement for former first-class cricketer.

We advised on a professional tournament playing agreement for a professional cricketer.

We work with racing drivers and riders at all levels, racing teams and commercial sponsors on:

  • Driver contracts
  • Driver management agreements
  • Team management agreements
  • Sponsorship and endorsement agreements

Recent examples of our work include:

We reviewed and advised a racing driver on securing his professional racing contract with a team.

We assisted with reviewing and leading negotiations on a commercial sponsorship opportunity for a driver.

We advised a team on the impact of C-19 on their contractual obligations within their sponsorship agreements.

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Meet the expert(s)

James Atton
Joint Managing Partner
Maung Aye
Joint Managing Partner
Gary Newbon
Consultant
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Our specialist team of lawyers have the experience and approach you need. Call us on +44 (0) 20 7240 0521.

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