Chris Lane
Director of Business Development & Client Relations
About
Chris Lane is Director of Business Development & Client Relations at Mackrell.Solicitors and works closely with the Partners and Sector Heads to promote the firm from our London and Birmingham office, as well as globally alongside Mackrell International.
Chris started his legal sector career in 1995 as a Barristers Clerk. In 2017 seeking a new challenge beyond chambers, Chris began his role at Mackrell.Solicitors heading the Business Development and Marketing team.
His expertise includes:
- Internal CRM development and maintenance
- Management of marketing content, promotion techniques and performance review
- Managing social media platforms, website and associated AI products
- Supporting the firms ‘celebrity service’ ethos towards our clients and referral partners
- Supporting the organisation of key annual events for the firm, such as the iconic Mackrell.Solicitors Summer Party!
Our firm’s recent business development projects:
- Establishing industry specific departments in:
- Sports and Media
- Crypto Asset and Blockchain Technology
- Cannabis & Psychoactive medicines
- 50 client facing recorded webinar events in 2020 to support our clients during the Coronavirus pandemic
Our firm’s recent business development and marketing achievements:
- Lexis Nexis Legal Awards 2024 – Shortlisted for Business Development Award
- The Signature Awards Birmingham 2024 – Shortlisted for Business Person of the Year
- Magic Circle Awards 2023 – Law Firm of the Year – Shortlisted
- Chambers Global 2023
- The Signature Awards Birmingham 2023 – Winner
- LexisNexis Legal Awards 2022 – Winner
- Football Business Awards 2022 – Best Professional Service Business Serving Football – Finalist
- Sports Business Awards 2022 – Best Professional Services in Sport – Legal – Bronze
- Legal innovation awards 2022 – Pioneering Business Development
- Spears 500 2021
- LexisNexis Family Law Awards 2021 – International Family Lawyer of the Year – Shortlisted
- Global Law Experts 2021 – Winner
- Football Business Awards 2021 – Best Professional Service Business Serving Football – Bronze
- Resi Awards Finalist 2021 – Shortlisted
- Global Law Experts – Recommended Firm
