Chris Lane is Head of Business Development & Client Relations at Mackrell.Solicitors and works closely with the Partners and Sector Heads to promote the firm from our London and Birmingham office, as well as globally alongside Mackrell International.

Chris started his legal sector career in 1995 as a Barristers Clerk. In 2017 seeking a new challenge beyond chambers, Chris began his role at Mackrell.Solicitors heading the Business Development and Marketing team

His expertise includes:

  • Internal CRM development and maintenance
  • Management of marketing content, promotion techniques and performance review
  • Managing social media platforms, website and associated AI products
  • Supporting the firms ‘celebrity service’ ethos towards our clients and referral partners
  • Supporting the organisation of key annual events for the firm, such as the iconic Mackrell.Solicitors Summer Party!

Our firm’s recent business development projects:

  • Establishing industry specific departments in:
    • Sports and Media
    • Crypto Asset and Blockchain Technology
    • Cannabis & Psychoactive medicines
  • 50 client facing recorded webinar events in 2020 to support our clients during the Coronavirus pandemic

Our firm’s recent business development and marketing achievements:

  • 2020 Legal week innovation awards – Winner of Marketing Innovation
  • 2020 Legal Week Innovation Awards – Future of Legal Services Innovation – Small-sized Private Practice
  • 2019 Law Society Excellence Awards – Excellence in Marketing
  • 2019 Legal Week Innovation Awards – Winner of Business Development Innovation